Prof. Annchen Mielmann – Associate Professor, North-West University

Ida’s presentation during a virtual event made such an impression on me that I invited her to act as one of the guest speakers at our Consumer Sciences Year Event. She provided us with an insightful and though-provoking presentation on Sensory Science for the discerned consumer, in the midst of a pandemic. The audience realised the value of using their senses to regulate their behaviour in different contexts. Her professional and ingenious approach to improve consumers’ wellness, is truly noteworthy!